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A former president, a Kennedy, a pop star, and a tech giant have all thrown their names behind a presidential candidate this year – but will it make a difference?
Barack Obama, Robert F. Kennedy Jr., and Taylor Swift are the only individuals to receive net positive personal ratings among nine figures tested, including the current presidential and vice-presidential candidates.
The new Fox News survey finds Obama with the best rating at +10 points net positive (55% favorable vs. 45% unfavorable). Still, that’s nowhere near the +28-point rating he had in May 2020 (63%, 35%) the last time the survey asked.
RFK Jr. bests Taylor Swift with a +7 net positive rating (51% favorable, 44% unfavorable), while she garners a positive rating of +3 (49%, 46%).
Obama has been campaigning for Kamala Harris, while Swift endorsed her in September. Kennedy dropped out of the presidential race in August and endorsed Donald Trump.
The other notable endorsement comes from businessman Elon Musk, who endorsed Trump over the summer. Musk’s personal rating is underwater by 4 points (44% favorable, 48% unfavorable).
FOX NEWS POLL: TRUMP AHEAD OF HARRIS BY 2 POINTS NATIONALLY
Taylor Swift arrives before the start of an NFL football game between the Kansas City Chiefs and the New Orleans Saints Monday, Oct. 7, 2024, in Kansas City, Mo. (AP Photo/Charlie Riedel)
Those who have a favorable view of Obama back Harris by 61 points while those with a positive view of Swift back her by 49 points.
Voters with a favorable view of Musk back Trump by 67 points, while those who like RFK Jr. back the former president by 45 points.
The current presidential and vice-presidential candidates fare worse than their high-profile endorsers. Harris is under water by 5 points (47% favorable, 52% unfavorable) while Trump is at negative 4 (48%, 52%). Trump’s rating is an improvement from his -8 rating in September, while Harris’ numbers are worse than her -2 net favorability a month ago.
JD Vance and Tim Walz each receive a negative 3 rating. Vance improved since September (-12), while Walz went from a positive 3 rating to a -3.
The vice-presidential candidates squared off in a debate on October 1.
President Job Biden is at the bottom of the scoreboard with a -22 rating (39% favorable, 61% unfavorable).
At least 7 in 10 Democrats have a favorable view of Obama, Harris, Walz, Biden, and Swift while at least 7 in 10 Republicans have a favorable view of Trump, Vance, Musk, and Kennedy.
The only individual getting a majority favorable rating among independents is Obama (54% favorable, 44% unfavorable).
At least half of men and women have a favorable view of Obama, but that’s where the similarities between the genders end. At least half of men have positive opinions of Kennedy, Trump, and Musk, while for women it’s Swift and Harris.
5 KEY NUMBERS THAT WILL DECIDE THE 2024 PRESIDENTIAL ELECTION
Independent presidential candidate Robert F. Kennedy Jr., left, shakes hands with Republican presidential nominee former President Donald Trump at a campaign rally Friday, Aug. 23, 2024, in Glendale, Ariz.
Majorities of Black voters have a favorable opinion of Obama, Harris, Walz, Biden, and just over half favor Swift, while just over half of White voters favor Kennedy and Trump.
One more thing…
In August, 7 in 10 voters felt political debate in the U.S. was overheated and dangerous while a quarter said it was heated, but healthy – and that’s exactly where things stand today.
What has changed, however, is who they blame for the state of things. In August, those saying rhetoric was overheated blamed the Republican Party by 16 points (44% GOP, 28% Dem) and that gap has shrunk to just 2 points today (45% GOP vs. 43% Dem).
Key groups across the board are now more likely to point to Democrats, including Democrats themselves. In August, 5% of Democrats blamed their party while it’s 15% today, a 10-point jump.
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Seventy percent of Republicans blame the Democratic Party for overheated and dangerous debate, up from 55 percent in August.
Independents jumped from 14% blaming the Democratic Party in August to 38% now. Still, they continue to blame the Republican Party slightly more at 41%, up from 26% in August.
Conducted October 11-14, 2024 under the direction of Beacon Research (D) and Shaw & Company Research (R), this Fox News survey includes interviews with a sample of 1,110 registered voters randomly selected from a national voter file. Respondents spoke with live interviewers on landlines (129) and cellphones (719) or completed the survey online after receiving a text (262). Results based on both the full registered voter sample and the subsample of 870 likely voters have a margin of sampling error of ±3 percentage points. Sampling error associated with results among subgroup is higher. In addition to sampling error, question wording and order can influence results. Weights are generally applied to age, race, education, and area variables to ensure the demographics of respondents are representative of the registered voter population. Sources for developing weight targets include the American Community Survey, Fox News Voter Analysis, and voter file data. Likely voters are based on a probabilistic statistical model that relies on past vote history, interest in the current election, age, education, race, ethnicity, church attendance, and marital status.
Get the latest updates from the 2024 campaign trail, exclusive interviews and more at our Fox News Digital election hub.
