Edible Pop-Tart served to bowl winner Kansas State (0:45)
Kansas State’s head coach and quarterback enjoy a huge Pop-Tart after winning the inaugural Pop-Tarts Bowl. (0:45)
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J.J. Post, ESPNNov 18, 2024, 04:21 PM ET
The edible Pop-Tarts Bowl mascot that rocked the college football-watching internet in December is back — and this year, it’ll have friends.
Last year, the Kansas State Wildcats celebrated their Pop-Tarts Bowl win by eating an edible version of the bowl’s oversized pastry mascot, which was lowered through a toaster prop after the game.
This year? There are more than one mascot vying to be consumed by the victor.
🚨𝐁𝐑𝐄𝐀𝐊𝐈𝐍𝐆 𝐍𝐄𝐖𝐒🚨
Our Edible Mascot is back with a Crazy Good twist! 🎉
This year, three flavors-Wild Berry, Hot Fudge Sundae, and a mystery fan-favorite flavor headed back to shelves-will battle it out, and ultimately, one will be eaten by the #PopTartsBowl champs! pic.twitter.com/aGHcAYJJcL
— Pop-Tarts Bowl (@PopTartsBowl) November 18, 2024
Last year’s flavor, frosted strawberry, is out of the running for consumption. Now in competition are frosted hot fudge sundae, frosted wild berry and a special mystery flavor.
The mystery flavor will be a previously discontinued edition of the snack, with potential options including peanut butter, vanilla milkshake, blue raspberry, cinnamon roll, red velvet cupcake, chocolate chip cookie dough and grape.
According to a release, the flavor to be enjoyed by the winning team will be chosen by the winner of the game’s MVP award.
The 2024 edition of the Pop-Tarts Bowl will be played Dec. 28 at 3:30 p.m. ET between representatives of the ACC and Big 12 conferences.