Images of Jaguar’s latest concept car have leaked ahead of its official reveal this evening, and it is quite the eyesore.
The British car manufacturer, which was once an iconic brand associated with style and elegance, seems determined to butcher its reputation by going all out on woke propaganda.
Last month, the company released an ad featuring a handful of ethnically diverse and seemingly gender-fluid individuals prancing around wearing bizarre pieces of clothing.
As well as serving as a teaser for their new concepts, the ad was an attempt to feature their new “funky” logo, replacing the iconic image of a leaping jaguar that has always been the centerpiece of their brand.
Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B
— Jaguar (@Jaguar) November 19, 2024
Now, ahead of their official event in Miami on Monday, concept cars have been leaked.
Jaguar’s long-awaited concept GT has leaked ahead of its official unveiling – here’s what we know so far pic.twitter.com/31jGkFopCV
— Autocar (@autocar) December 2, 2024
Needless to say, users on the X platform were not impressed by this barbie like design.
All that hype to launch this shit??? https://t.co/xY3Jy8n2a0 pic.twitter.com/UZtU9t3EMV
— sid (@immasiddx) December 2, 2024
Tragically not.
— Nicholas Lissack (@NicholasLissack) December 2, 2024
No one has been as successful in destroying a rich heritage
— Sherlock (@me_intr0vert) December 2, 2024
The basic standard which any Jaguar must reach is simple: “Would John Thaw look good in this driving around Oxfordshire romancing recent widows and drinking proper beer?”
This does not reach that standard, to say the least. https://t.co/EUhbNUpAl3 pic.twitter.com/AP4qxJGUi7
— William Atkinson (@WTMAtkinson) December 2, 2024
Copy nothing?
Looks like a Chinese Barbie-themed Spectre#Jaguar https://t.co/7sDdKtouOk pic.twitter.com/VzQ8oTFC7q— Peter Sønderby-Wagner (@sonderby) December 2, 2024
Despite the inevitable backlash, the company’s managing director has doubled down on his company’s woke rebrand and described his critics as intolerant.
“If we play in the same way that everybody else does we’ll just get drowned out,” he said in a recent interview with The Financial Times.
“So we shouldn’t turn up like an auto brand. We need to re-establish our brand and at a completely different price point so we need to act differently.”
“We don’t want to necessarily leave all of our customers behind. But we do need to attract a new customer base.”
Now, the market must give its verdict.
Ben Kew is a writer and editor. Originally from the UK, he moved to the U.S. to cover Congress for Breitbart News and has since gone on to editorial roles at Human Events, Townhall Media, and Americano Media. He has also written for The Epoch Times, The Western Journal, and The Spectator.
You can email Ben Kew here, and read more of Ben Kew’s articles here.
