Spencer Pratt, fresh off a combative performance at this week’s Los Angeles mayoral debate, is heading into the weekend with another banger of a campaign ad.
In the AI-generated spot, Pratt presents a version of Los Angeles depicting clean streets, busy restaurants, and smiling residents. It’s an idealized vision that Pratt says could be possible under his leadership.
He has compared L.A. to the post-apocalyptic “Mad Max” movies, where “zombies” roam the streets. His new ad takes swipes at L.A.’s current condition, with actors portraying police officers and firefighters in a utopian setting as they deliver piercing lines.
— Spencer Pratt (@spencerpratt) May 8, 2026
“We’re even allowed to arrest criminals now with handcuffs and everything,” a police officer says, while a firefighter adds, “Turns out it’s a lot easier to fight fires when there’s water in the reservoirs,” taking a shot at Democrat leadership during last year’s wildfires.
Pratt has been vocal on the issue after losing his home in the Pacific Palisades fires.
“A key reservoir, Santa Ynez, sat drained and offline for a year, leaving its helispots offline and hydrants dry in elevated Palisades neighborhoods during the blaze,” Pratt said last month.
The ad leans into Pratt’s campaign message focusing on public safety and quality-of-life. He has argued that stricter enforcement would improve the city and pushed a plan “to restore a camera-ready Los Angeles,” which includes sidewalk repairs, restored street lighting, pothole fixes, and rapid graffiti removal.
Pratt has taken a hard stance on homelessness, calling some “zombies” who are being enabled by bad policies.
“When I enforce the law and clear the streets of the drug addicts that have taken over 40 blocks of downtown L.A., abandoned buildings that have drug addicts just lighting them on fire every other day, I will have potentially 20,000 units available to build,” Pratt said during Wednesday night’s debate.
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The spot closes with residents enjoying parks and public spaces, reinforcing Pratt’s pitch that families would be safer in his version of L.A.
“I don’t have to wonder anymore whether I just stepped in human sh*t or dog sh*t, so that’s nice,” a woman walking her dog says in the ad.
“I love going to the park now that it’s not an open drug market,” a young boy adds.
Pratt ended his video by declaring summer 2026 a “Pratt Summer,” a nod to Charlie XCX’s album from summer of 2024.
The ad was produced by Charlie Curran, who has created multiple AI-driven spots for Pratt’s campaign.
Pratt is set to face incumbent Democratic Mayor Karen Bass and far-Left Councilwoman Nithya Raman in the June 2, 2026, mayoral primary.
