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California is slamming the door on the “looksmaxxing” trend for those younger than 18 by making it illegal for minors to buy diet pills without a prescription.
Assembly Bill (AB) 2030 was signed into law on September 28 and will kick into effect starting on January 1, 2027.
The new bill prohibits “a person from selling, offering to sell, or giving away as either a retail or wholesome promotion” to anyone under 18 without a prescription. Violators will be liable for a civil penalty of “no more than $500 per violation.”
“Kids are at a fragile developmental period where unsafe supplements can have far-ranging impacts on their lives and development… AB 2030 puts kids’ safety first by drawing a clear line in the sand that children’s health is not something companies can gamble with for a profit,” Long Beach Assemblymember John Lowenthal told KSEE24.
Lowenthal’s office says that AB 2030 comes as a response to the “looksmaxxing” trend which promotes individuals to look their absolute best at all times.
Popular influencer Clavicular has led the charge in the “looksmaxxing” community by encouraging young men to boost their attractiveness at all costs. He regularly tells his followers to “bonesmash” –– an act where people strike their own facial bones with hard objects to change their face shape –– and to “ascend.”
Most recently, parents of a Canadian teenager panicked when they found their son missing and at a Clavicular “looksmaxxing” bootcamp.
19-year-old William Munro flew to Los Angeles to attend “Camp Looksmax” and now wants a $40,000 facial surgery to boost his looks, according to a report.
Munro was one of 15 young men who attended the seven-day event, run by the embattled influencer Clavicular, who has come under fire for everything from vile misogynistic language to his link to Andrew Tate and recently dropped rape charges.
