When the calendar flips to 2027, the year will prove to be one of the most transformative for Major League Soccer, both on a broad scale and locally in New York.
The league will flip its schedule on its head, falling in line with the top European leagues, and New York City FC will end its nomadic existence and move into its new home next to Citi Field.
Add on top of that NYCFC’s current run in the MLS Cup playoffs, which continues Sunday against the Philadelphia Union, and there’s plenty to smile about for club CEO Brad Sims.
“Being in the playoffs is huge for us. It’s the most important time of the year,” Sims told The Post. “Our fans and new fans are paying attention to MLS and to New York City FC. This is the time of year we always see engagement on social media spike and brand awareness is the highest in October, November and when we’re playing in December, which hopefully we’ll be this year.”
