Bill Belichick’s romance hit the Super Bowl 2025 airwaves.
The legendary coach, who is 72 years old, and his 23-year-old girlfriend Jordon Hudson featured in a Dunkin’ Donuts commercial during the Super Bowl.
Belichick had one speaking line, while Hudson did not.
Dunkin’s for all of you’s pic.twitter.com/DjH4eyIHdc
— Dunkin’ (@dunkindonuts) February 9, 2025
A rival coffee shop employee, dressed in green in what appears to be a shot at Starbucks, says “You’re about to get roasted, like a dark seasonal roast with coriander and slight balsamic drizzle.”
That’s when Belichick chimed in.
“Sounds like what’s in my garbage disposal,” he said.
The star-studded commercial also included Ben and Casey Affleck, Jeremy Strong and Druski.
Belichick recently took over as North Carolina’s head coach after his iconic tenure with the Patriots and a gap year in which he took multiple media jobs.
He and Hudson, who was a former cheerleader at Bridgewater State University, went public with their relationship in June.
The two attended the NFL Honors award show on Thursday, and host Snoop Dogg poked fun at the age discrepancy.
“I remember back when the Cowboys was good,” Snoop said. “I remember back when the Chiefs was bad.
“And I remember, what was it — Bill Belichick’s girlfriend wasn’t even born yet?”
