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California winery ditches grapes for unusual crop in latest blow to troubled industry

california-winery-ditches-grapes-for-unusual-crop-in-latest-blow-to-troubled-industry
California winery ditches grapes for unusual crop in latest blow to troubled industry

A Sonoma County winery yanked its iconic grapevines and replaced them with thousands of sunflowers, as the state’s multibillion-dollar wine industry is heading down the drain.

The family-owned winery Chateau Diana in Healdsburg, removed 1.25 acres of Zinfandel grapes and replaced them with 3,000 sunflowers to draw visitors.

Chateau Diana co-owner Corey Manning smiling at the camera.

Chateau Diana co-owner Corey Manning. linkedin/corey-manning

Path through a field of sunflowers in Sonoma County.

Fields of sunflowers. Instagram/chateaudianawinery

A field of yellow sunflowers with a dense green tree in the background under a blue sky.

Three thousand sunflowers were planted by Manning. Instagram/chateaudianawinery

Vineyard co-owner Corey Manning, who inherited his love of flowers from his mom, didn’t want customers coming to the winery and seeing another empty field — a sight that has become all too common across California Wine Country.

“I figured I would just try it out and see if they liked it. I’ve been shocked to see how excited people are to drink wine among the sunflowers,” Manning told The Press Democrat.

“My wife, Emily, loves sunflowers, so we began planting all different kinds in 2022 and saving the seeds. Each year, we’d grow more and more, so the field got bigger and bigger,” he added.

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Chateau Diana winery in Sonoma County with a sign for the winery and a view of the building.

Chateau Diana is located in Healdsburg, Sonoma County. Google

Two chefs preparing food at a Wine & Food Affair event.

A Wine & Food Affair is the premier event for Wine Road in Northern Sonoma County. Media5Nine

For Manning, replacing the empty land with sunflowers was also a smart business decision that allowed him to create an “Instagrammable” experience where visitors can sip wine in a pretty setting.

Instead of solely selling wine, Manning wanted the traditional wine tasting culture that was becoming less popular with younger people feel like a fun, unique experience.

Since 2008, he has also grown about 10,000 pounds of fresh produce annually for Farm to Pantry, a local nonprofit that feeds families in need.

A bottle of Chateau Diana Winery 707 Sweet White Blend wine by a swimming pool.

Wine sold at Chateau Diana. Instagram/chateaudianawinery

Three colorful wine fish bowls topped with popsicles and sprinkles in a garden.

Wine fish bowls are pictured at Chateau Diana Winery. Instagram/chateaudianawinery

Chateau Diana was founded by Manning’s parents in 1981, and its decision to remove 1.25 acres of Zinfandel comes as 2,711 acres of vines were removed in the county between October 2024 and August 2025, according to a report.

In total, 38,134 acres were removed across California over the 10-month stretch.


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