The fallout has continued following a controversial ad that was released by golf content brand Good Good Golf and Callaway, with the golf club manufacturer’s CEO revealing there is now an “internal and external investigation” into the debacle.
Both companies have found themselves facing backlash after a Callaway Golf ad in collaboration with Good Good Golf depicted the content brand’s co-founder Garrett Clark pushing over fellow content creator Alexis Miestowski and standing over her saying, “Do not touch my new driver.”
The ad led to swift reaction from around the golf space and accusations that both brands were making light of violence against women.
While both Good Good Golf and Callaway Golf pulled the ad from social media and expressed regret, Callaway CEO Chip Brewer issued a statement at 1:14 a.m. ET apologizing even further for his company’s role in the ad.
“While the video was produced by Good Good, it was approved by Callaway prior to posting. That approval should never have happened. Mistakes were made, and we are taking the matter very seriously,” he said. “As we deal with the consequences of our mistake and complete our investigations, I want to make it clear that we sincerely apologize for the video. The content was inappropriate and does not reflect our values. To be clear: We are unequivocally against discrimination, domestic violence, or threatening behavior of any kind.
“As soon as we recognized the seriousness of the issue, it was escalated appropriately, and the video was immediately removed.”
The full Good Good driver video was actually 60 seconds long, and it seems like it was meant to be some sort of horror-movie spoof? It’s still viewable in some posts. (Here’s most of it:) pic.twitter.com/UBhUmKBQZY
— Stina Sternberg (@StinaSternberg) August 24, 2026
Brewer’s statement noted that both Good Good and Callaway had issued statements on the matter, but further added that Callaway Golf was “also conducting both internal and external investigations and have already made changes to our approval processes aimed at ensuring this will never happen again.”
“We believe we have been a positive force for diversity and inclusion in the game of golf. This video was completely inconsistent with that. I assure you that we will learn from this and do better,” Brewer concluded his statement by saying.
The ad had been made to promote a new driver that had been a collaboration between Good Good and Callaway, which have partnered since 2023.
A report by Inc. indicated that Callaway had pulled the listing for the driver from its website.
Callaway remains one of the biggest brands in golf manufacturing and Good Good Golf has become one of the household names to a younger generation of golf fans, thanks to the popularity in the golf content space.
Good Good raised $45 million in funding in a 2025 round and its YouTube channel alone boasts more than 2 million followers.
The brand is also sponsoring a new PGA Tour event in November at Omni Barton Creek in Austin, Texas, showcasing Good Good Golf’s reach, which has added to the concern over the ad and its message.
In a statement posted Saturday, Good Good said that the ad “depicted actions that are not aligned with our values as a brand.”
“We have since taken that content down, and sincerely apologize,” the statement read.
“Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission going forward.”
