Good Good Golf wants to get into the rough with Callaway after being dumped.
Matt Kendrick, CEO and co-founder of Good Good Golf, tweeted for the first time in 11 years to rip his company’s former partner and hint at a potential lawsuit after Callaway split with his company following the backlash from an advertisement featuring a man hitting a woman.
“Interesting that @CallawayGolf asks us to make an ad then approves it then asks us to take the fall then drops us in a coordinated media blitz and covers it up by giving a million dollars away thinking everyone will be ok with it,” Kendrick posted at 3:38 a.m. ET. “(The) 30 for 39 will be legendary.”
In response to a tweet saying Good Good Golf should “sue Callaway for every single penny they’re owed plus damages,” Kendrick simply responded: “Not opposed.”
He also stated “I agree” in response to a tweet about Callaway setting up his company and told another user: “I’m down to boycott @CallawayGolf with you.”
These flammable comments certainly make it seem that this split is about to turn quite ugly and indicate that Good Good Golf feels Callaway should be the one taking the massive heat.
Good Good Golf has taken the fall thus far for advertisements in which co-founder Garrett Clark knocked over brand influencer Alexis Miestowski while she approached a Callaway driver in what had been meant to portray a scene from the horror film “Obsession.”
The ad generated massive backlash for a man hitting a woman before being pulled down, and Good Good Golf’s bottom line has been affected in recent days.
There have been plenty of questions about the creation of the ad and how it came to be published, and both Good Good and Callaway have since apologized and admitted it was a mistake.
Kendrick initially said his company messed up.
“We fully own that we did make a mistake … As the CEO of the company, the buck stops with me and we should have had better processes in place,” he told the Wall Street Journal. “Obviously the execution missed the mark and didn’t come across the way that we wanted to, and in no way were we trying to make light of or support violence. But it came across that way, and that’s our fault.”
Callaway CEO Chip Brewer said Tuesday morning in a statement Good Good produced the video, but it had been approved by Callaway and said approval “never should have happened.”
Two days later, Callaway ended the partnership that dated to 2023 but did not specifically blame Good Good Golf for the advertisement.
The golfing giant also committed $1 million to causes helping fight domestic vioence.
“In this instance, our content review process was not comprehensive enough,” the company said in a release Thursday. “We have taken appropriate internal corrective actions and significantly strengthened our approval procedures to help ensure this does not happen again.”
Kendrick has since taken to X to provide more information from his side.
He responded to one user who asked about whether Callaway saw the advertisement: “They asked us to make the ad and they approved the ad.”
While Kendrick went after Callaway, he did praise the PGA Tour despite bad news unfolding Thursday.
Good Good Golf had been set to sponsor a new event in the fall in Texas but the company announced Thursday it would be stepping down as the event’s host.
“I will say there is a few groups that have treated us right in this,” Kendrick wrote to one X user. “The @PGATOUR is top of my list. Props to them.”
Kendrick is ultimately confident that Good Good Golf will persevere.
The company began in 2020 as a YouTube platform and has seen immense growth in recent years, although this problematic ad will haunt the company.
“(Two) years from now let’s revisit this,” he posted at 3:29 a.m. ET Friday. “Our team will win.”
