Controversial pillow maker Mike Lindell has gone viral for a promotion many believe is a nod to neo-Nazi slogans — an accusation he denied to The Post on Monday, calling it a politically motivated hit job.
“Sleep like a dream with our Standard MyPillow for just $14.88!” reads a promotion ad seen millions of times — and shared again by Lindell Monday even after the backlash.
The sale price is less than a third of the pillow’s usual $49.98 — and an amalgam of two pairs of numbers closely tied to white supremacists and neo-Nazi groups, Newsweek noted.
The number 14 is part of “The 14 Words,” a phrase coined by white supremacist David Lane that claims, “We must secure the existence of our people and a future for white children,” according to the Anti-Defamation League. The number 88, meanwhile, is used to represent “Heil Hitler” — as H is the eighth letter of the alphabet, the organization added.
The accusation quickly made Lindell and his MyPillow company go viral — with neo-Nazis and white supremacists cheering the apparent nod and openly reposting the ad, Newsweek said.
“You’ve heard of Mein Kampf but have you ever read the sequel, Mein Kampfort,” one person tweeted of the disturbing allegations.
Lindell, however, vehemently denied the allegations when reached by The Post on Monday — while happily still sharing the ad online, without adjustment or clarification.
“I have no idea what this is all about,” Lindell maintained, adding that the 88 cents is simply a price point often used by companies like Walmart.
“We’ve done this many times before,” he continued. “It had nothing to do with whatever you guys are trying to make it out to be.”
Lindell said the allegations are simply another way for people to attack his company because of his political beliefs — specifically, his plan to secure future elections after his outspoken sharing of conspiracies that the last election was stolen from Donald Trump.
“This whole thing is another attack on Mike Lindell and MyPillow because I want to go to paper ballots, hand-counted in our country,” Lindell said.
“I have a plan to do it, to get rid of the machines, and that’s what it’s been all about,” he continued. “This last year, they’ve attacked my company and myself relentlessly.”
Even if Lindell was not responsible, the price is a “disturbing wink at Nazis,” according to Seth Cotlar, a history professor at Willamette University in Oregon
“I doubt Lindell is behind this or would even get the reference, but that doesn’t really matter,” Cotlar wrote on Bluesky.
Regardless of Lindell’s intent, online neo-Nazis cheered his announcement on X — with white supremacist accounts openly reposting his ad, Newsweek said.
“Let’s gooo MyPillow!” wrote the owner of an account called RadioWeimar, which has in its bio that “White Revolution is the Only Solution.”
Another racist account — this one called Balkanomic — reposted the ad with the caption, “$14.88? How could you pass up such a great deal?”
Lindell, a college dropout and former drug addict, built his 500-employee, $100 million company from the ground up through an ad-libbed viral infomercial, Newsweek said.
But his path turned rocky after he pushed Trump’s bogus claims that he actually won the 2020 election — and major retailers subsequently yanked MyPillow off their shelves because of low demand.
The move cost Lindell, who also runs a right-wing podcast, more than $100 million.
The ardent Trump supporter and high-strung pillow-maker was also forced to pay $5 million to a computer forensics expert who proved that President Biden did, in fact, defeat Trump in 2020.
Lindell had made a public pledge in 2021 that he’d pay the money to anyone who could do so, and a judge ordered him to pay up once he was proven wrong.
