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Rolex GMT-Master ‘Pepsi’ watch worn on the moon by Apollo 14 astronaut goes up for auction – and it could fetch over $400K

rolex-gmt-master-‘pepsi’-watch-worn-on-the-moon-by-apollo-14-astronaut-goes-up-for-auction-–-and-it-could-fetch-over-$400k
Rolex GMT-Master ‘Pepsi’ watch worn on the moon by Apollo 14 astronaut goes up for auction – and it could fetch over $400K

A Rolex watch that made a trip to the Moon is going up for auction – and the price will be out of this world.

RR Auction house is offering the GMT-Master ‘Pepsi’ model watch which belonged originally to the late astronaut Edgar Mitchell – the sixth man to walk on the Moon.

The watch originally belonged to the late astronaut Edgar Mitchell - the sixth man to walk on the moon.

The watch originally belonged to the late astronaut Edgar Mitchell – the sixth man to walk on the moon. Apollo 14 – 16-mm magazine

Mitchell's GMT- Master 'Pepsi' is only the second watch ever that was worn on the moon to go up for auction.

Mitchell’s GMT- Master ‘Pepsi’ is only the second watch ever that
was worn on the moon to go up for auction. RR Auction / SWNS

The watch gets the name ‘Pepsi’ from its iconic blue and red bezel. The design was a collaboration between Rolex and Pan American specifically to allow pilots to track both local time and Greenwich Mean Time (GMT).

The watch gets the name ‘Pepsi’ from its iconic blue and red bezel. The design was a collaboration between Rolex and Pan American specifically to allow pilots to track both local time and Greenwich Mean Time (GMT). RR Auction / SWNS

Photos show the legendary timepiece on the Texas-born aviator who wore it while piloting the Lunar Module on the Apollo 14 mission in 1971. 

“This incredibly rare watch, part of Mitchell’s personal collection, is one of only two Apollo-flown Rolex watches ever sold at auction,” RR Auction writes.

“A historic timepiece, it symbolizes the intersection of human achievement and precision craftsmanship.”

June 30, 2011 - Lake Worth, Florida, U.S. -  LAKE WORTH - Former astronaut Edgar Mitchell holds up the ''rational hand control'' that he used to help land the Apollo 14 Lunar Module ''Antares'' on the moon in February of 1971. Mitchell explains that NASA allowed him and all of the astronauts of his day to keep mementos from their trips into space. Yet, after choosing to sell a lunar camera that was aboard the Apollo 14 moon mission he is now being sued by NASA. (Credit Image: © Damon Higgins/The Palm Beach Post/ZUMAPRESS.com)

Former astronaut Edgar Mitchell in 2011 with the “rational hand control” that he used to help land the Apollo 14 Lunar Module ”Antares” on the moon in 1971. ZUMAPRESS.com

The GMT-Master was Mitchell’s personal preference. Apollo astronauts were issued Omega Speedmaster Pro watches – though some chose to wear Rolex chronometers.

Mitchell wore both the distributed Rolex and his own ‘Pepsi’ model.

The watch gets the name ‘Pepsi’ from its iconic blue and red bevel. The design was a collaboration between Rolex and Pan American specifically to allow pilots to track both local time and Greenwich Mean Time (GMT).

The watch is also engraved, reading: “Worn by Cdr. E. Mitchell on Apollo 14, 1971, To Karlin – My Daughter.”

Apollo 14 Commander Alan Shepard watches a technician conduct spacesuit checks today prior to his participation in the countdown demonstration test with Command Module Pilot Stuart A. Roosa.

The GMT-Master was Mitchell’s personal preference. Apollo astronauts were issued Omega Speedmaster Pro watches – though some chose to wear Rolex chronometers. Bettmann Archive

According to RR Auction, the personal nature of the object will increase the timepiece’s value.

Bidding is currently at about $60,000 but is expected by the auction house to climb through the stratosphere and end up somewhere north of $400,000. The lot will close on October 24th.

Mitchell was instrumental in saving the crew of the catastrophic flight of Apollo 13 – after that mission’s module’s electrical system was compromised. The astronaut was credited with figuring out from the ground how the crew could operate their mostly disabled craft.

Picture taken during the Apollo 14 mission in February 1971 of US astronauts Alan Shepard (left, first row) and Edgar Mitchell (right). The Apollo XIV mission, the third mission to land on the moon, was launched on January 31, 1971, and landed on the moon on February 5, 1971.

Picture taken during the Apollo 14 mission in February 1971 of US astronauts Alan Shepard (left, first row) and Edgar Mitchell (right). The Apollo XIV mission, the third mission to land on the moon, was launched on January 31, 1971, and landed on the moon on February 5, 1971. AFP via Getty Images

In 1970, Mitchell was given the Presidential Medal of Freedom by President Richard Nixon for his life-saving actions. 

On his return from the Moon in 1971, Mitchell would describe a spiritual revelation that changed the trajectory of his life.

“I realized that the molecules of my body and the molecules of the spacecraft had been manufactured in an ancient generation of stars,” Mitchell famously expounded.

He described the revelation as a “subjective visceral experience accompanied by ecstasy.” He would later write of the Moon, “The stillness seemed to convey that the landscape itself had been patiently awaiting our arrival for millions of years.”

Mitchell would go on to found the Institute of Noetic Sciences, a nonprofit scientific research center “and direct experience lab” that focuses on the intersection of “science and profound human experience.”

He was also a believer in UFOs — appearing in a tranche of John Podesta emails released by Wikileaks, in which he advocated that Podesta (a UFO believer himself) release federal government records on alien contact and “Zero Point Energy”. 

Mitchell died on February 4th, 2016, in West Palm Beach, Fla., at the age of 85.

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