Washington Post opinion columnist Jennifer Rubin warned Democrats that if they wanted to get through to voters, they would have to deliver their message in a way that would resonate.
“You have to boil it down to nuts and bolts and you have to be pithy,” she said on a recent episode of her podcast, Jen Rubin’s Green Room. She then offered an example of what she meant by “pithy” when she added, “Republicans want to kill your kids. It’s actually true.”
WATCH:
WaPo Opinion columnist Jen Rubin on how Democrats should be messaging to people who don’t follow politics:
“You have to be pithy, what do I mean by pithy? How about this, Republicans want to kill your kids. It’s actually true.” pic.twitter.com/T45OJUhTi0
— Champagne Joshi (@JoshWalkos) November 19, 2024
“For people who don’t get political news, who never pick up a newspaper, who never turn on CNN, who never even bother with Fox News, those people really have no idea what’s going on,” she said, arguing that Democrats had to do everything they could to make sure that they were at least able “to communicate the basic facts.”
“You don’t have a vaccine because, you’re not getting a child tax credit because,” she continued. “All the good things that are happening at the state level, they have to know why they’re getting those things. Oh, you have a chip manufacturing plant because a Democratic president put that into effect and a Democratic governor went out and solicited bids. And now you have X number of thousands of jobs. It’s that simple.”
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Rubin went on to say that the way they communicated was important as well, arguing that it couldn’t just be true, it also had to resonate.
“You can’t talk broad themes. You have to boil it down to nuts and bolts and you have to be pithy. What do I mean by pithy? How about this? Republicans want to kill your kids. It’s actually true,” she claimed. “If you’re going to oppose vaccinations, if you’re going to stop breakthrough medical research, if you’re going to allow minors and all sorts of people to get semi-automatic weapons, which they use to shoot up schools, well then you are responsible for kids’ health and death, unfortunately. It has to be that simple and that direct, and it has to be over and over and over again.”
A number of social media users on X were not impressed with Rubin’s take and said so.
“The Washington Post should be dismissed as a legitimate or serious publication for willfully platforming this deranged individual for the last decade,” The Federalist’s Mollie Hemingway said.
The Washington Post should be dismissed as a legitimate or serious publication for willfully platforming this deranged individual for the last decade. https://t.co/OpF7B4yz7y
— Mollie (@MZHemingway) November 20, 2024
“Every once in a while it’s worth reminding ourselves that the Washington Post pays this woman to share her thoughts with the world,” GOP communications strategist Matt Whitlock added.
Every once in a while it’s worth reminding ourselves that the Washington Post pays this woman to share her thoughts with the world. https://t.co/R5iRE4pxMu
— Matt Whitlock (@mattdizwhitlock) November 20, 2024
The Daily Wire Editor Emeritus Ben Shapiro added, “Meanwhile, Democrats literally set up a mobile abortion clinic outside their national convention.”
Meanwhile, Democrats literally set up a mobile abortion clinic outside their national convention https://t.co/49auAAw360
— Ben Shapiro (@benshapiro) November 20, 2024
