The Democratic National Committee is targeting young voters via social media by introducing a Taylor Swift-themed Snapchat filter promoting their candidate, Vice President Kamala Harris.
The new filter allows app users to promote themselves as supporting Harris for president via graphics that say “fearless for,” as a reference to the singer’s 2008 album. Options include “reproductive rights,” “democracy,” “climate action,” and “student loan debt relief.” The header says, “In My Voting Era.”
Swift is back on tour this weekend after a brief hiatus from her massively popular Eras Tour. The tour, which began in March 2023, will conclude in Canada at the end of the year.
The Harris campaign also erected Swift-themed billboards in the Miami area despite Florida not being considered a swing state for this year’s election. There will also be a mobile billboard on a boat near the stadium, per Variety. The ads are also catered to Swifties, with slogans including, “We’re in our Kamala Era.”
The Snapchat filter will only be available in Florida and seven crucial swing states: Arizona, Nevada, Michigan, Wisconsin, Pennsylvania, Georgia, and North Carolina, according to Gizmodo.
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After staying quiet on politics for most of 2024, Swift endorsed Harris following the debate between Donald Trump and the VP in early September.
“I’m voting for [Harris] because she fights for the rights and causes I believe need a warrior to champion them. I think she is a steady-handed, gifted leader and I believe we can accomplish so much more in this country if we are led by calm and not chaos. I was so heartened and impressed by her selection of running mate [Tim Walz], who has been standing up for LGBTQ+ rights, IVF, and a woman’s right to her own body for decades,” she shared with her 283 million followers on Instagram at the time.
“I’ve done my research, and I’ve made my choice,” Swift added. “Your research is all yours to do, and the choice is yours to make.”
