West Hollywood rolled out the green carpet Wednesday morning as hundreds of health-obsessed Angelenos lined up around the block for the grand opening of the newest Erewhon location–taking over a space that previously housed a Sprouts Farmers Market.
Wellness devotees and die-hard fans of the upscale grocer stood outside on Santa Monica Boulevard eager to snag limited-edition merch before it sold out and pose for selfies with the new $22 coffee-based smoothie exclusive to that location.
“My mom and I got here at 6 a.m. for the gift bag,” Los Angeles resident Dr. Sharine Forbes told the California Post. Premium swag bags were given out to Erewhon members who spent $200 that morning.
The store marks the latest expansion for the cult-favorite market known for its celebrity smoothie collaborations, pristine produce displays and eye-popping price tags. Staff handed out samples and greeted shoppers as a steady stream of customers poured through the doors the moment they opened at 9 a.m.
“I’m a New Yorker, but one of the biggest perks of living in LA is Erewhon,” Zarna Mahen Joshi told the Post. “If they’re going to do a grand opening, I’m going to be here.”
Unique to the location, there is a refrigerated case of flowers arranged in curated, boutique-style bouquets with soft, spring forward palettes by LATEP Studio.
In a nod to modern convenience, the store also features two in-store kiosks where customers can place orders for pickup — a move designed to streamline the shopping experience for the always-on-the-go WeHo crowd.
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Exclusive grand-opening merchandise, including branded sweatshirts and tote bags, were created just for the launch.
