Leftists are staging a dramatic 24-hour boycott of big-name corporations today, raging against the rollback of diversity, equity, and inclusion.
From midnight to 11:59 p.m. on Friday, they’re swearing off Amazon, Walmart, Best Buy, McDonald’s, and “other fast-food joints.” A viral flyer begs participants to pre-shop and, hilariously, “only grab essentials” on Friday — because nothing says rebellion like half-hearted sacrifice. DEI’s demise has them so riled up that they’ll skip lattes and Big Macs to flex their “power.”
“Disrupting the economy for even one day sends a powerful message,” the flyer states. “If they don’t listen we make the next blackout longer. Our numbers are powerful. This is how we make history!”
One of the leftists pushing for a boycott today is John Schwarz, who goes by the name “TheOneCalledJai” on Instagram, told USA Today that the time was right for a boycott because people are frustrated with corporate greed among other issues. Apparently it’s frustrating that some companies are backing away from race-centered hiring and business practices.
Other boycotts are being organized by Rev. Al Sharpton, who said earlier this week that his organization, National Action Network, will look to walk out on other companies in the near future.
“We have convened a council with our partners to examine what companies have reneged on DEI, what their profit margins are, and how we can use Black buying power to make a statement,” Sharpton said.
The Friday boycotts to counter the slashing of DEI policies got us thinking. What if we just told people to buy Jeremy’s Razors all day Friday to support the continued attack on DEI?
Jeremy’s Razors is a brand built to stand for merit in the marketplace, mocking Leftist business practices like denying basic human biology and race-based hiring, even going so far as to recast Daily Wire and Jeremy’s Razors CEO Jeremy Boreing as “Black Jeremy” in its second hilarious commercial, The Second Greatest Commercial Ever.
The brand’s flagship razor — forged as a beacon of anti-woke sentiment — quickly expanded to legitimatize Jeremy’s as a serious force in the premium men’s razors and hair & body essentials space, as well as even razors for women and women’s shower essentials. Right now, you can laugh in the face of the leftist tantrum that inspired the “Blackout” boycott which just so happens to coincide with a 20% off sale on Jeremy’s Razors for a limited time. Woke corporations spend your money on DEI. We spent it on making a better razor.
Yet another Daily Wire brand that burns through the DEI madness is The Candle Club. Originally a conservative mom’s passion-driven side hustle that was snuffed out by the woke mob, the Daily Wire un-canceled her to bring her amazing candles back to the market. The Candle Club has since set out to create a new kind of candle — one that is handcrafted in Tennessee, with only the highest-quality, non-toxic ingredients, backed by conservative values, and on a mission to protect the family and the home. The brand now houses multiple collections including collaborations with Ben Shapiro, Michael Knowles, Matt Walsh, Jeremy’s Razors, Mayflower Cigars and more. Right now, you can also enjoy the 20% on The Candle Club for a limited time.
Angry leftists are planning to boycott brands that are “abandoning” DEI, yet these same corporations were proudly and openly woke up until Trump’s historic re-election. This doesn’t pass our sniff test, and it shouldn’t pass yours either. The pendulum has swung in terms of branding optics as businesses respond to market forces and consumer preferences, but woke is likely still lurking just beneath the surface, waiting for its moment to re-emerge once the leftist employees of these businesses feel confident enough to push their own agenda once again.
For Jeremy’s Razors and The Candle Club, this is not, has never been, and will never be the case. So instead of giving your business to companies that sway whichever way the wind is blowing, take confidence from the consistency of brands who have always been honest about and true to who they are.
Americans are fed up with racism masked as wokeness. You don’t want corporations pushing DEI in their advertisements or their hiring. You want the best product delivered to you by competent staff. While leftists wail over DEI’s slow death, hit up Jeremy’s Razors and The Candle Club today to vote with your wallet for competence over quotas.
Jeremy’s Razors and The Candle Club share common ownership with The Daily Wire.
