The signs are all around us.
Advertisers looking to get the most bang for their buck may want to consider Queens or The Bronx over the Crossroads of the World.
Of all the roads in the United States, the 35-mile section of the Long Island Expressway that cuts through Queens, funneling traffic toward the Midtown Tunnel, has been named the best chunk of roadway to advertise via billboard, a new study by sign company Digital Directory Express found.
The already billboard-heavy stretch of blacktop topped a list of America’s most congested roads released this week by Digital Directory Express, a signage company.
The study’s findings showed the average speed through that area, where the speed limit is 40 mph, is only 25.5 mph — with the average speed dropping to a 15.6 mph crawl during the morning and evening rushes.
And that means more time for commuters to be turned into consumers.
“On highly congested roads, drivers need to slow down, especially during peak hours, when traffic often comes to a complete halt for minutes at a time,” observed Sam Rogers, founder and CEO of Digital Directory Express.
“This allows for more time to take in their surroundings, observing and reading the billboards around them, making the spots with the heaviest traffic the ones that can offer the best results for your advertising investments,” Rogers added.
I-95 in Fort Lee, New Jersey — with an average speed of 27.1 mph where it meets Route 4 off the George Washington Bridge — finished second. During rush hours, speeds can drop to a snail’s-pace 19.9 mph.
And fourth was I-678 in the Bronx, off the Throgs Neck Bridge. Speeds along that portion of the highway typically average 29.7 mph, but traffic can slow down to 27.4 during peak hours.
It was unclear how none of the blocks cutting through Times Square or the Cross Bronx Expressway didn’t make the list.
