President Trump urged Cracker Barrel to return to its old logo, piling onto fervent backlash from outraged fans over the Southern dining chain’s “woke” rebrand.
“Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before,” Trump wrote in a Truth Social post on Tuesday.
“They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity,” he wrote, adding that it’s time to “Make Cracker Barrel a WINNER again.”
Cracker Barrel – known for its Southern fixins like grits and biscuits – has ditched its old-timey decor in favor of white paint and fewer tchotchkes, and scrubbed fan-favorites like folksy farmer Uncle Herschel from its logo.
The president’s demand sent shares in the embattled company soaring 4% by approximately 11:00 a.m. ET – after the stock had slumped about 15% over the past month.
