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Nestlé promises there’s enough KitKats left for Easter — despite 12-ton theft that’s fascinated the world

nestle-promises-there’s-enough-kitkats-left-for-easter-—-despite-12-ton-theft-that’s-fascinated-the-world
Nestlé promises there’s enough KitKats left for Easter — despite 12-ton theft that’s fascinated the world

So far the thieves have made a clean break.

European choco-behemoth Nestlé has addressed the hijacking of a truckload of hundreds of thousands of KitKat bars, pledging there will still be plenty left for the Easter bunny.

“We can confirm that 12T of KitKat products were stolen while in transit between our factory in Central Italy and their destination in Poland,” KitKat wrote on their official X account Sunday.

“We are working closely with local authorities and supply chain partners to investigate. The good news: There are no concerns for consumer safety, and supply is not affected. Thank you.”

The heist has become a viral sensation — with the Kit Kat statement alone racking up 87 million views and tens of thousands of retweets.

One reply brought up the old anti-music piracy ad campaign: ‘You wouldn’t steal 12T of Kit Kats…”

Others joked that they had no idea what happened to the candy bars — but suggesting they had suddenly come into a huge supply of chocolate.

Nestlé says the product’s unique batch codes assigned to individual bars could help them identify the stolen candy bars if they make their way into stores via the black market, but said so far “the vehicle and its load are still nowhere to be found.”

If a match is found, “the scanner will be given clear instructions on how to alert KitKat who will then share the evidence appropriately,” it said.

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The Vevey, Switzerland-based company has taken a lighthearted approach to the theft, as the international publicity blitz following the theft likely far exceeds the approximately $400,000 value of the shipment (assuming $.99 per bar retail value.)

“Whilst we appreciate the criminals’ exceptional taste, the fact remains that cargo theft is an escalating issue for businesses of all sizes,” KitKat said in a statement to AP.

“With more sophisticated schemes being deployed on a regular basis, we have chosen to go public with our own experience in the hope that it raises awareness of an increasingly common criminal trend,” the statement added.

KitKats are a beloved confection the world over, made of sweet wafers covered in chocolate and divided into four “fingers” that can be snapped apart (or not) before consuming.

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