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Kansas City barbecue restaurant prepares for World Cup tourism rush

kansas-city-barbecue-restaurant-prepares-for-world-cup-tourism-rush
Kansas City barbecue restaurant prepares for World Cup tourism rush

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Kansas City, KS – As millions of soccer fans prepare to travel across North America for the FIFA World Cup, businesses in host cities are already preparing for an international rush of customers.

In Kansas City, one iconic barbecue restaurant expects fans from around the world to line up for burnt ends, brisket and its famous Z Man sandwich between matches.

Joe’s Kansas City Bar-B-Que, located inside a former gas station in Kansas City, Kansas, has become one of the city’s best known food destinations.

SEATTLE, VANCOUVER COORDINATE CROSS-BORDER PLANNING FOR 2026 WORLD CUP TOURISM

Z Man sandwich with fries at Joe’s Kansas City Bar-B-Que.

The Z Man sandwich and fries are served at Joe’s Kansas City Bar-B-Que in Kansas City, Kansas. (Olivianna Calmes)

Restaurant leaders say many visitors traveling from all over make the BBQ joint a “must stop” on their trip.

“We’ll have people who show up, get dropped off by Uber, put their bags behind the counter over there and enjoy,” said Victor Brummel, general manager at Joe’s Kansas City Bar-B-Que gas station location.

Businesses across World Cup host cities are preparing for millions of visitors expected to travel between matches throughout the tournament. In Kansas City, one of the country’s most famous barbecue restaurants says it’s already scaling up operations as fans from around the world prepare to descend on the city for six World Cup matches, including a quarterfinal. Restaurant leaders say they’re adding staff, increasing food production and even opening on Sundays during tournament games as visitors look for local food and culture beyond the stadiums. The 2026 FIFA World Cup will feature matches across 16 host cities in the U.S., Canada and Mexico

Customers eat barbecue inside Joe’s Kansas City Bar-B-Que as businesses in World Cup host cities prepare for increased tourism. (Olivianna Calmes)

Joe’s said it is already preparing for one of the busiest stretches in the restaurant’s history.

“We are doing a total of 185 slabs of ribs today,” one staff member said during a tour of the restaurant’s smokehouse. “For World Cup, for instance, where we’re going to prep probably 400 at each location.”

Employee seasoning racks of ribs inside Joe’s Kansas City Bar-B-Que kitchen.

An employee prepares ribs inside the kitchen at Joe’s Kansas City Bar-B-Que. (Olivianna Calmes)

The restaurant also plans to open on Sundays during World Cup games.

“The only thing that’s gotten us to open on Sundays before this is Patrick Mahomes and the Super Bowl,” Brummel said.

AUTOMATIC TIPPING PUSH BRINGS CONCERNS TO MAJOR US CITY AS RESTAURANTS BRACE FOR SURGE OF FOREIGN VISITORS

Along with adding staff and increasing food production, Joe’s is also opening another similar restaurant across the street ahead of the tournament. 

Customers already visiting the restaurant say it is a can’t-miss destination for anyone coming to Kansas City.

Kansas City barbecue platter with smoked meats, beans and toast at Joe’s Kansas City Bar-B-Que.

A barbecue platter is prepared at Joe’s Kansas City Bar-B-Que in Kansas City, Kansas. (Olivianna Calmes)

The tournament opens in Mexico City on June 11 and will feature matches across 16 host cities in the U.S., Canada and Mexico.

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This is the largest World Cup ever with 48 teams and 104 matches.

Olivianna Calmes joined Fox News in 2024 as a Multimedia Reporter based in St. Louis, Missouri.

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